Frase, a powerful content research and I quote “the best” content optimization tool, helps users produce content that ranks well in search engines, engages readers, and meets SEO best practices. In this article, we’ll explore what Frase does, how it works, whether it uses AI, its history, and how you can contact support.
In the modern digital landscape, creating high-quality content that resonates with both search engines and readers is more important than ever. Whether you’re a blogger, marketer, or business owner, producing SEO-friendly content is a critical component of a successful online strategy.
What Does Frase Do?

Frase is a content research and optimization platform designed to make it easier for website owners, marketers, and SEO professionals to create content that performs well on search engines. At its core, the platform is built to assist users in researching and optimizing their content for better search rankings.
The platform helps you find relevant, high-traffic keywords, understand search intent, and identify content gaps in your niche. With the help of Frase’s AI-powered tools, users can produce content that is not only relevant to their audience but also aligns with search engine algorithms.
Frase provides two main functions:
- Content Research: It helps users gather detailed information and ideas on a topic, allowing them to create comprehensive and valuable content that addresses user queries in-depth.
- Content Optimization: Once content is created, the machine ensures it’s optimized for SEO by analyzing top-ranking pages and providing insights into keyword usage, structure, and other SEO best practices.
With this tool, creating content that ranks higher and attracts organic traffic becomes more streamlined and efficient.
Does Frase Use AI?
Yes, Frase leverages artificial intelligence (AI) to improve the content creation process. The AI-powered platform helps users optimize their content by suggesting keywords, related topics, and content improvements based on data-driven insights.
Frase’s AI algorithms analyze search engine results for your target keywords and assess the top-ranking content to identify important keywords, subtopics, and relevant information that can improve your content. By doing this, it helps users write comprehensive and well-rounded articles that are more likely to rank well on search engines.
What’s more, its AI intelligence can analyze the intent behind user queries and recommend specific adjustments to make your content more relevant to the audience’s needs. This AI-driven content analysis allows content creators to craft pieces that don’t just rank higher but also provide value to readers, increasing engagement and reducing bounce rates.

When Was Frase Founded?
Frase was founded in 2017 by Marc Lazzarini and Sebastian Rivas with the vision of making content creation and optimization easier for marketers and businesses. The founders wanted to create a platform that simplifies the process of writing SEO-friendly content by leveraging the power of AI and machine learning.
Since its inception, Frase has become one of the most popular or as they say “best” tools for content research and optimization. It has grown in both capabilities and popularity, offering an easy-to-use platform that empowers both beginners and advanced users to create high-ranking, relevant content.
How Does Frase Work?
Frase works by analyzing top-ranking content for a given keyword and providing actionable recommendations based on that analysis. Here’s a step-by-step breakdown of how it works:
- Keyword Research: Users begin by entering a target keyword or topic. Frase’s AI searches the top-ranking pages related to that keyword and extracts valuable information, such as keywords, subtopics, and content structure.
- Content Brief Creation: Based on the keyword and the analysis of the top pages, the tool generates a content brief that includes keyword suggestions, headings, and topic ideas to cover. This ensures that your content is comprehensive and relevant to both search engines and your audience.
- Content Writing and Optimization: As you write, Frase offers real-time suggestions to help you improve the content’s SEO. The platform highlights keywords you should include, suggests related terms, and provides a readability score to ensure your content is easy to understand.
- Content Scoring: After writing, your content is given a score based on how well it matches search engine optimization best practices. The higher the score, the more optimized your content is for ranking in search engines.
Frase makes the content creation process easier by automating many of the tedious tasks, such as keyword research, topic selection, and content optimization, allowing you to focus on producing high-quality, engaging content.
Key Features of Frase
Several offers and features that make content creation and optimization easier:

- AI-Powered Content Research: Frase uses AI to provide content recommendations based on top-ranking pages. This helps you identify related keywords, subtopics, and valuable insights to enhance your content.
- Content Briefs: The tool Automatically generates content briefs that include keyword suggestions, subtopics, and article structure to help guide your writing and ensure your content covers all relevant aspects of a topic.
- Real-Time Content Optimization: As you write, Frase provides real-time SEO suggestions, including keyword placement, density, and related terms to improve your content’s ranking potential.
- Readability Analysis: Expect readability scores and suggestions to help make your content more engaging and easier to read for your target audience.
- Topic Research: The tool can generate lists of related topics, helping you expand on your primary subject and create more comprehensive, valuable content.
- Competitor Analysis: The platform analyzes competitor content to identify keyword gaps and areas of opportunity, helping you create content that stands out in search results.
- Integrations: Frase integrates with tools like Google Docs, making it easy to optimize content directly within your writing platform.
How to Contact The Company
If you need support or have questions about how to use Frase, the platform provides several ways to get in touch:
- Help Center: There is an extensive Help Center filled with articles, guides, and FAQs to assist users.
- Email Support: You can reach out to Frase’s support team via email at support@frase.io for direct assistance.
- Live Chat: For immediate help, live chat support on its website.
- Community Forum: There is a community forum where users can share tips, ask questions, and interact with the team and other users.
- Social Media: Frase is active on social media platforms like Twitter and LinkedIn. You can follow them for updates and tips or reach out via direct message.
The company’s customer support team is responsive and helpful, ensuring that you can get the most out of the platform.
Conclusion
Is Frase the “best SEO content optimization tool & AI writer tool”? It’s powerful indeed! AI-driven content research and optimization tool that helps content creators, marketers, and SEO professionals produce high-quality content that ranks well on search engines.
By simplifying the content research process and offering real-time optimization suggestions, the search engine optimization tool empowers users to create SEO-friendly content quickly and efficiently.
Whether you’re a beginner looking to optimize your first blog post or an experienced content marketer refining your content strategy, Frase provides the tools you need to create valuable, relevant, and well-optimized content.
With its AI-powered content analysis, content briefs, readability suggestions, and real-time SEO guidance, Frase helps users create content that not only ranks well but also engages readers and drives traffic.
By using this content tool, you can save time on content creation, stay ahead of the competition, and improve your website’s search engine visibility. Whether you’re creating articles, product descriptions, or in-depth guides, Frase is the perfect companion for anyone looking to enhance their content’s performance.